No city quite like Istanbul, where East meets West, where historical marvels mix effortlessly with contemporary energy, and where every corner tells a narrative. Renowned for its ageless beauty, rich cultural legacy, and strategic position at the crossroads of continents, Istanbul is not just a destination for tourists but also a powerhouse for global trade and innovation.
Every year, Istanbul hosts world-class fairs and international exhibitions that influence the development of sectors in the world. So, thousands of visitors from all around the world come and join these fairs and events. One of these, BEAUTYISTANBUL, stands out as a top event in the cosmetics and personal care industry, attracting professionals, innovators, and entrepreneurs from all over the world.
This year, scheduled for 8–10 May 2025 at the TÜYAP Exhibition and Congress Center, BEAUTYISTANBUL is more than a trade exhibition; it's a worldwide gathering point for the beauty industry.
About BEAUTYISTANBUL: A Beauty Fair in the Most Beautiful City in the World
Since Istanbul is the meeting point of the world, there are many trade shows and fairs in this amazing city. More than simply a cosmetics trade show, BEAUTYISTANBUL is a worldwide business platform uniting all aspects of the beauty sector under one roof. It sounds exciting, isn't it? This year, from 8 to 10 May at TÜYAP Fair and Congress Center in Istanbul, this fair invites people from all around the world for three days of unparalleled networking, creativity, and opportunity.
The expo covers a broad product spectrum including personal care, color cosmetics, dermocosmetics, perfumery, hair and nail care, hygiene goods, halal cosmetics, and wellness solutions. Welcoming 16,633+ professional trade visitors from 167 nations together in one of the most accessible and dynamic cities in the world, it becomes a strong platform for more than 1,162 exhibitors displaying 15,000+ products.
Its three-in-one idea really distinguishes BEAUTYISTANBUL from others:
- A display of completed personal care and cosmetic items, BEAUTYISTANBUL
- A center for retail chains and companies looking to acquire their own branded items, Private Label Istanbul (PLI)
- Covering the whole cosmetic production process, CosMaking Istanbul is a specialist platform for raw materials, packaging, formulation, machinery, and labeling.
BEAUTYISTANBUL promotes significant B2B connections by means of its Hosted Buyer Program, which drew 644 high-profile buyers from 125 countries in its last edition, hence generating an effective and results-driven trade environment by means of on-site matchmaking and pre-arranged meetings.
Let's Meet the Organizer
IPEKYOLU International Exhibitions, a seasoned event organiser with more than twenty years of experience linking markets all around, lies behind the success of BEAUTYISTANBUL. Founded in 1999, the firm started by helping Turkish businesses participate in top international exhibitions—especially in high-potential areas like Dubai and Kazakhstan.
The firm grew into many sectors and areas, including Central Asia, the Middle East, and beyond, from cosmetics and food to power and machines. Their influence was particularly clear in opening doors to Dubai's expanding trade environment, pioneering Turkish commercial involvement in the area.
Laying the foundation for what would become BEAUTYISTANBUL, they planned one of Eurasia's largest cosmetics fairs in Istanbul from 2005 to 2014. Originally launched in 2019, this ambitious new fair fast gained worldwide recognition and currently ranks among the Top 5 cosmetics shows globally which is a real tribute to the firm's vision, experience, and worldwide influence.
What to Do in Istanbul During BEAUTYISTANBUL 2025
Though you're in town for the business of beauty, take time to appreciate Istanbul's own beauty. Istanbul, a city spanning two continents, combines history, culture, and modern luxury like no other place on earth. Whether you want to relax after a hectic day at the fair or maximize your evenings, here are some amazing events you can enjoy, many of them included FREE or with special rates using Istanbul Tourist Pass®.
Enjoy in Timeless Relaxation: Ottoman Hammam Experience
In a quiet, marble haven inspired by the historic bathhouses of the Ottoman Empire, release all tension. Perfect for recharging after long exhibition hours, the Ottoman Hammam Experience features relaxing steam rituals, cleansing body cleanses, and foam massages. Calming oil massages or body masks will help to improve your experience; finish it off with a cup of herbal tea or Turkish coffee. Treat yourself like royalty with Istanbul Tourist Pass® and enjoy a special discount.
Ottoman Style Photo Shoot: Capture Royal Elegance
Have a free Ottoman-style picture shoot to fulfill your sultan fantasies! From sophisticated harem clothing to striking janissary gear, dress in exquisitely crafted clothes and pose in a studio that captures the Ottoman era's grandeur. Whether alone, with a companion, or in a group, this is your opportunity to bring home a one-of-a-kind keepsake. Holders of Istanbul Tourist Pass® receive one complimentary photo in a session each pass!
Whirling Dervishes Ceremony: A Spiritual Journey
Experience the magical world of Sufi tradition with a Whirling Dervishes performance in a medieval wooden home close to Hagia Sophia. A fantastic cultural breather from the hectic trade fair environment, this profoundly spiritual performance represents a voyage of heavenly love and connection. The genuine environment of Abud Efendi Mansion makes this a must-see event that hits the soul.
Turkish Night Show & Bosphorus Dinner Cruise
With a nighttime cruise that features a tasty Turkish supper, traditional music, and folk dances from all throughout the country, glide beneath the stars along the famous Bosphorus Strait. The view is just stunning from the glowing Maiden's Tower to the sparkling Bosphorus Bridge. Your Istanbul Tourist Pass® makes this event FREE, so seize the opportunity to celebrate one of Istanbul's most enchanted evenings.
Bonus Advice: Istanbul Still Has More to Discover
Take use of Istanbul's great variety of attractions—many of which are included in your pass—while you are here:
- Hagia Sophia, Galata Tower, Basilica Cistern, and many more Istanbul landmarks all have skip-the-line access.
- Audio tours of significant sites and guided city excursions
- Unlimited public transportation card and alternatives to public transit include VIP car services
Istanbul greets you with open arms and infinite finds whether your visit is for business, pleasure, or a combination of both. Buy your Pass now, ah and we have group discounts for your company!
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