About us · Updated
Istanbul Tourist Pass® is Istanbul's original tourist pass: one digital pass for 120+ attractions and experiences, from landmarks like Hagia Sophia and Topkapı Palace to guided tours and Bosphorus cruises. We launched it in 2014 as part of istanbul.com®, which has helped travellers explore Istanbul since 1995. The pass is sold by Cityberry Travel Agency, licensed by TÜRSAB (licence No. 11745), and our support team is on WhatsApp.
Istanbul Tourist Pass® is created by a team of local travel professionals who have worked in Istanbul tourism for more than 30 years. Since 1995, our team has been building istanbul.com® and developing tours, travel experiences and tourism platforms that help international visitors explore Istanbul more easily.
In 2014 we launched Istanbul Tourist Pass®, Istanbul's first and official tourist pass, and we are an Official Partner of Istanbul Tourism. Recognised by many travellers as the original Istanbul Tourist Pass®, it was designed to make discovering the best things to do in Istanbul easier, smarter and more enjoyable.
Over the years, while helping travellers explore Istanbul, we noticed the same challenge again and again: visitors had to compare ticket prices, manage reservations and wait in long lines at popular attractions. So we asked a simple question:
What if travellers could explore Istanbul with one smart digital pass?
That idea became Istanbul Tourist Pass®
Today our team combines local travel professionals, guides, customer support specialists and technology experts. From our operations centre in Şişli, Istanbul, we help travellers with the practical details that matter: what an experience includes, whether a reservation is required, where to meet and how to enter.
Each stop on this line is a step that made Istanbul easier to explore.
Our team starts helping international travellers plan their time in Istanbul.
We launch Istanbul's first and official tourist pass: one digital pass for the city's top attractions.
Our instant ticketing technology: every attraction gets its own QR code, and at many attractions you simply show it at the entrance and skip the ticket line. No printed tickets.
The Istanbul Tourist Pass® app arrives on the App Store. Today it holds your pass, each attraction's QR code and audio guides, and you can buy your pass in it.
App Store: first release July 2024PERA joins our website. It answers your questions and helps you choose and buy.
Build your own pass: pick from 1 to 20 attractions and pay only for those. Valid for 5 days from first use.
We launch Bookberry, our own booking platform.
120+ attractions and experiences, WhatsApp support, and both passes on sale in the app.
With Istanbul Tourist Pass® you can
Three ways to visit
Each attraction in the app shows which format it uses, where to meet and how to enter.
How it works
Choose the pass that fits your trip and receive your app login details instantly by email.
Open the attraction in the app and present its Show&Go® QR code at the entrance. Guided tours and hosted visits have their own meeting point, shown in the app.
Where skip-the-line access is offered, you skip the ticket-purchase queue. Security checks at the entrance still apply.
Questions about your pass, a reservation or a change of plan: write to us.
+90 530 385 20 26PERA · AI assistant
PERA, our AI assistant, answers your questions about the passes and attractions and helps you choose and buy.
Other ways to reach us
Ultimate Istanbul Experience
Build Your Own
Our mission is simple: to help travellers discover Istanbul in the easiest, most enjoyable and most meaningful way possible. By combining local expertise with modern travel technology, Istanbul Tourist Pass® makes exploring one of the world's most extraordinary cities effortless.
A fully digital pass cuts down on paper waste. We support local guides, family-owned local businesses and important cultural sites, so your visit directly helps the local economy and community.
Istanbul Tourist Pass® is part of istanbul.com®, a team of local travel professionals working in Istanbul tourism since 1995. The pass is sold by Cityberry Travel Agency, a Turkish travel agency licensed by TÜRSAB under No. 11745.
In 2014. It was Istanbul's first and official tourist pass, created by the team behind istanbul.com®.
Yes. The pass is sold by Cityberry Travel Agency, a TÜRSAB member travel agency (licence No. 11745), and its terms are governed by the laws of the Republic of Türkiye, with Istanbul courts as the place for disputes.
Istanbul Tourist Pass® is the sightseeing pass of istanbul.com®, built and run by the same Istanbul team since 2014. istanbul.com® is our travel platform for the whole city.
Message us on WhatsApp at +90 530 385 20 26. You can also ask PERA, our AI assistant on the website, call +90 850 304 8726 (9:00-18:00, Istanbul time) or email contact@istanbultouristpass.com.
Yes. You can buy both the Day Pass and Flexi Pass in the Istanbul Tourist Pass® app for iOS and Android, and use the same app to show each attraction's QR code.
Up to one year from purchase. The pass activates when you first use it, and each day runs to midnight rather than for 24 hours.
No. The Museum Pass Istanbul is a separate, government-issued museum card. Istanbul Tourist Pass® is a private sightseeing pass sold by Cityberry Travel Agency, and it also includes guided tours and Bosphorus cruises.
With the Day Pass you choose 1 to 7 days and use 120+ attractions and experiences during those days. With Flexi Pass you pick the attractions you want from 80+, pay only for those, and use them within 5 days of first use. Compare the passes side by side.
It depends on how many paid sights you will visit. A Hagia Sophia guided tour, Topkapı Palace visit, Basilica Cistern guided tour, Dolmabahçe Palace with audio guide, Blue Mosque guided tour and a premium Bosphorus dinner cruise cost €283 bought separately and €189 with a 2-day Day Pass, €94 less (adult prices, 13 November 2026). For one or two sights a day, Flexi Pass or single tickets cost less.
The Istanbul Airport Shuttle is included with the Day Pass. The Unlimited Istanbul Public Transportation Card is available at a pass-holder discount.
120+ attractions and experiences, including all 6 landmarks, guided tours, museums and Bosphorus cruises.
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